You Just Sold a Digital Ad Campaign — What Comes Next?
After you sell a digital ad campaign, what happens next? Find out all the steps to take to ensure you meet advertiser expectations.
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Tag: metrics
Best Practices to Share with Local Businesses for Facebook and Instagram Ad Campaigns
Explore best practices for local business Facebook and Instagram advertising. Use these insights to develop campaigns with advertisers.
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Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low
Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
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Third-Party Digital Analytics: Why Detailed Reporting Is a Competitive Advantage for Local Media Sellers
Looking for a competitive advantage in selling digital advertising? Third-party digital analytics are an excellent way to stand out.
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Case Study: Making a Big Customer Splash for a Small Restaurant
See how a small restaurant succeeded in building brand awareness through targeted display ads in this restaurant industry case study.
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Case Study: Setting Up a Health Care Organization to Be the Industry Leader for Heart Health
This health care system case study shows how an organization used digital advertising to drive website page views for key doctors and procedures.
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Email Marketing Case Study: Beazer Homes (Brand Awareness)
In this email marketing case study, see how a home building company used email marketing to increase brand awareness and gain hundreds of new prospects.
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Case Study: Helping a Local Health Care Establishment Increase Its Exposure
In this health care system case study, see how a health care organization increased brand awareness by using a bigger variety of digital advertising tactics.
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Mobile Messaging Case Study: KSL News Radio Alerts
This mobile messaging case study demonstrates how a news radio station increased downloads of its mobile app by running an SMS campaign.
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Mobile Messaging Case Studies
Read these mobile messaging case studies to see how advertisers in various verticals drove sales and grew customer databases and text clubs.
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Mobile Messaging Case Study: Saga Communications
This mobile messaging case study shows how one of the U.S.’s leading broadcasters saw significant mobile listener database growth from a text-to-win contest.
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Email Marketing Case Studies
Check out these email marketing case studies to see how advertisers in three different verticals drove sales through successful email marketing campaigns.
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