location Archives

Audience Targeting vs. Site Targeting: How to Educate Advertisers

Audience targeting vs. site targeting is a fundamental digital advertising strategy that you should be educating your advertisers about.

Geofencing offers a unique advertising tactic that targets by location. Find out how it can deliver a competitive advantage for your advertisers.

Learn what geofencing is and how to pitch it to your advertisers with statistics, best practices and more in this post.

Consumers are feeling more confident about traveling. With high demand, pitch these travel and tourism ad ideas to your local advertisers.

Find out the industries spending ad dollars in 2021. These are key verticals for broadcasters and digital marketers to target.

See how a small restaurant succeeded in building brand awareness through targeted display ads in this restaurant industry case study.