LBA Archives - Aspire

How to Use Geofencing to Create Competitive Advantages

Geofencing offers a unique advertising tactic that targets by location. Find out how it can deliver a competitive advantage for your advertisers.

Learn what geofencing is and how to pitch it to your advertisers with statistics, best practices and more in this post.

Find out the industries spending ad dollars in 2021. These are key verticals for broadcasters and digital marketers to target.

See how a small restaurant succeeded in building brand awareness through targeted display ads in this restaurant industry case study.

Use this business briefing to discuss the latest retail industry trends with your clients and help them choose ad strategies that will drive growth.

Businesses are reopening or expanding their capabilities. Take a look at some advertising re-entry plan ideas to pitch to advertisers.

We’ve put together a COVID-19 FAQ guide for broadcast sales professionals. Dive in to find the answers you need right now.

Check out these important recommendations for broadcasters and advertisers during times of uncertainty. Learn how to pivot for your clients.

Pairing location-based advertising with brand messaging can be a win for advertisers during the pandemic. Get tips and ideas in this post.

Get a sneak peak of Marketron’s engaging webinar featuring 13 strategy recommendations for broadcasters to present to advertisers during a crisis.

COVID-19 advertising is new territory. Find out which industries are still spending money on digital and broadcast ads.