home improvement Archives

How to Capture Co-Op Ad Dollars from Local Businesses

Local businesses receive co-op ad dollars for advertising. Learn how to capture this spending for digital and linear campaigns.

Creating Local Influencer Social Media Campaigns for Advertisers

Influencer marketing can work for local businesses. Learn how to pitch local influencer social media campaigns to advertisers.

Radio Ads Build High Engagement and Boost Sales for the Home Improvement Industry

New data shows that home improvement radio ads boost sales. Get the facts and stats to share with advertisers in this category.

Targeting Field Service Companies: Learn How to Pitch Digital Advertising to Them

Learn how to perfect your digital advertising pitch to field service companies. With these tips, you can win more business.

Digital Creative Tactics to Attract Target Markets

Need fresh creative ideas for your advertisers? Check out these digital creative tactics that help target specific markets.

Marketron 2020 Digital Benchmark Report E-Booklet

Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.

Marketron 2020 Digital Benchmark Report – Part 1: Comparing Industry Verticals by Digital Advertising Revenue

Our 2020 Digital Benchmark Report series kicks off with an analysis of how the top 10 industry verticals fared compared to 2019, with five key takeaways.