healthcare Archives

How to Help Longtime TV Advertisers Shift Messaging to Be More Impactful and Relevant

Longtime TV advertisers need your advice to reach changing audiences. Learn how to help them shift messaging for better results.

Pharmaceutical Is a Fast-Growing Radio Ad Category: Find Out Why

Find out why pharmaceutical is a fast-growing radio ad category. Browse the data and find tips to gain more revenue from the industry.

The Patient Consumer and More Local Health Care Advertising Trends

Learn about local health care advertising trends like the patient consumer and how to use them when talking to advertisers about campaigns.

Case Study: Setting Up a Health Care Organization to Be the Industry Leader for Heart Health

This health care system case study shows how an organization used digital advertising to drive website page views for key doctors and procedures.

Marketron 2020 Digital Benchmark Report E-Booklet

Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.

Marketron 2020 Digital Benchmark Report – Part 1: Comparing Industry Verticals by Digital Advertising Revenue

Our 2020 Digital Benchmark Report series kicks off with an analysis of how the top 10 industry verticals fared compared to 2019, with five key takeaways.

Case Study: Helping a Local Health Care Establishment Increase Its Exposure

In this health care system case study, see how a health care organization increased brand awareness by using a bigger variety of digital advertising tactics.