funnel Archives

Connecting Advertising to In-Store Conversions: How to Help Advertisers Find the Magic Mix

Learn which tactics drive foot traffic and how to attribute them accurately in this new e-book: Connecting Advertising to In-Store Conversions.

Not every advertiser will have a robust budget. Learn how to work with advertisers with small budgets in this post.

What is retargeting? Learn how it works and why it’s an effective part of digital advertising. Get the details to explain to advertisers.

Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.

Explore the 2022 SEM trends shaping this popular advertising channel. Find out how to explain these to advertisers for future campaigns.