First-party data Archives

Advanced Audience Targeting 101

Get the details on advanced audience targeting opportunities in digital advertising. More defined targeting supports better campaign performance.

To ensure targeting accuracy, help your advertisers build an ideal customer profile with these tips and recommendations.

Watch the latest Beyond Impressions podcast regarding the end of third-party cookies and what it means for local media sellers.

Get ready for the new year by learning about 2022 digital advertising trends. Understanding these helps you better position pitches to advertisers.

Find out the differences between first-party vs. third-party cookies. Learn why they are important in digital advertising.