education Archives

2023 Local TV Advertising Trends

Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.

The Changing Profile of Higher Ed Advertising

Higher ed advertising is changing due to new trends in student demographics and more. Find out how to pitch to these advertisers in new ways.

Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each

Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.

Marketron 2020 Digital Benchmark Report E-Booklet

Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.

Business Briefing: Schools, Seminars & Camps

Find the latest trends and data for schools, seminars and camps in our business briefing to help those clients drive enrollment with the right ad strategies.

Marketron 2020 Digital Benchmark Report – Part 1: Comparing Industry Verticals by Digital Advertising Revenue

Our 2020 Digital Benchmark Report series kicks off with an analysis of how the top 10 industry verticals fared compared to 2019, with five key takeaways.