2023 Local TV Advertising Trends
Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.
Read More
Tag: Dynamic pricing
Beyond Impressions: How Yield Management Can Help Broadcasters Find a Revenue Bump in a Flat Year
Listen to the latest Beyond Impressions podcast, where experts discuss yield management and its value in optimizing spots in a flat year.
Read More
From Stressing and Guessing to Data-Driven Spot Pricing
Watch the From Stressing and Guessing to Data-Driven Spot Pricing on-demand webinar with Todd Kalman and Jeanne Selvage. Learn about dynamic pricing.
Read More
Yield Management in Broadcast Sales: Why It’s a Powerful Dynamic Pricing Tool
Watch the on-demand webinar Yield Management in Broadcast Sales: Why It’s a Powerful Dynamic Pricing Tool to learn how to maximize revenue.
Read More