Data Is Your Crystal Ball: How It Guides the Modern TV Seller
Watch Data Is Your Crystal Ball: How It Guides the Modern TV Seller, now available on demand. Tune in for insights.
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Tag: Dynamic pricing
2023 Local TV Advertising Trends
Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.
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Beyond Impressions: How Yield Management Can Help Broadcasters Find a Revenue Bump in a Flat Year
Listen to the latest Beyond Impressions podcast, where experts discuss yield management and its value in optimizing spots in a flat year.
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From Stressing and Guessing to Data-Driven Spot Pricing
Watch the From Stressing and Guessing to Data-Driven Spot Pricing on-demand webinar with Todd Kalman and Jeanne Selvage. Learn about dynamic pricing.
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Yield Management in Broadcast Sales: Why It’s a Powerful Dynamic Pricing Tool
Watch the on-demand webinar Yield Management in Broadcast Sales: Why It’s a Powerful Dynamic Pricing Tool to learn how to maximize revenue.
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