CTA Archives - Aspire

CTAs (Calls to Action) by Funnel Stage: Help Advertisers Get the Click

CTA phrases play a role in the buyer’s journey through the sales funnel. Get inspired by funnel-specific CTAs that drive clicks.

CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance

CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.

Digital Creative Best Practices: New Messaging, Visuals and More to Improve Ad Performance

Explore digital creative best practices. Use the tips in this infographic to improve creative and ad performance for your advertisers.

Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each

Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.

Banner Ad Best Practices for 2022

Banner ads are the most common display advertising technique. Explore banner ad best practices to share with your advertisers.

What Imagery Is Best for Display Ads?

What imagery is best for display ads? We offer ideas that your advertisers will appreciate when developing creative.

Mobile Messaging Case Study: KSL News Radio Alerts

This mobile messaging case study demonstrates how a news radio station increased downloads of its mobile app by running an SMS campaign.

Mobile Messaging Case Studies

Read these mobile messaging case studies to see how advertisers in various verticals drove sales and grew customer databases and text clubs.

Mobile Messaging Case Study: Saga Communications

This mobile messaging case study shows how one of the U.S.’s leading broadcasters saw significant mobile listener database growth from a text-to-win contest.

Mobile Messaging Case Study: K98.3’s Grab Your Bag

This mobile messaging case study shows how a radio station grew its mobile club with a contest where listeners could text code words to win designer handbags.

Mobile Messaging Case Study: Eagles Text Club

In this mobile messaging case study, find out how a dealership saw increased revenue from a campaign where they were teamed up with the Philadelphia Eagles.