Creative Archives

Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low

Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.

CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.

Longtime TV advertisers need your advice to reach changing audiences. Learn how to help them shift messaging for better results.

A little levity is always a good thing. Explore fun ad ideas to present to your advertisers for laughs and attention.

Using memes in ad campaigns can produce significant engagement when you do it well. Get tips on recommending this creative to advertisers.

Talk of inflation may be creating apprehension for your sales team. Let’s look at if inflation is impacting advertising spending.

Banner ads are the most common display advertising technique. Explore banner ad best practices to share with your advertisers.

What imagery is best for display ads? We offer ideas that your advertisers will appreciate when developing creative.

Find out how to build a multimedia campaign with an advertiser. These steps can help you plan out a winning campaign for your clients.

How does native advertising work? Dive into this piece to learn about this type of digital advertising and when it’s a good fit for your clients.

A unique display ad design can impact conversions. Get tips on how to improve your client’s ads to be more than just a logo on a banner.