click-through rate Archives

Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low

Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.

CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance

CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.

SEM Metrics That Matter to Local Advertisers

Find out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.

Analyzing Digital Campaign KPIs

Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.

How Video Content Boosts Click-Throughs

Learn how video content can increase click-throughs and drive positive returns for your advertisers. You’ll find stats, tips and more in this post.

Key Digital Advertising Metrics to Present When Selling

Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.

Case Study: Making a Big Customer Splash for a Small Restaurant

See how a small restaurant succeeded in building brand awareness through targeted display ads in this restaurant industry case study.

Case Study: Helping a Local Health Care Establishment Increase Its Exposure

In this health care system case study, see how a health care organization increased brand awareness by using a bigger variety of digital advertising tactics.

5 Easy Ways to Grow Your Digital Advertising Sales

Take a deep dive into the five key digital ad tactics that radio stations can sell today, along with best practices and how to handle common objections.