Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low
Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
Read MoreLearn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
Read MoreCTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.
Read MoreFind out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.
Read MoreExplore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.
Read MoreLearn how video content can increase click-throughs and drive positive returns for your advertisers. You’ll find stats, tips and more in this post.
Read MoreLearn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.
Read MoreSee how a small restaurant succeeded in building brand awareness through targeted display ads in this restaurant industry case study.
Read MoreIn this health care system case study, see how a health care organization increased brand awareness by using a bigger variety of digital advertising tactics.
Read MoreTake a deep dive into the five key digital ad tactics that radio stations can sell today, along with best practices and how to handle common objections.
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