campaign performance Archives

Advanced Audience Targeting 101

Get the details on advanced audience targeting opportunities in digital advertising. More defined targeting supports better campaign performance.

Businesses may object to buying digital ads. Counter this by demonstrating digital advertising ROI potential in an easy, concise way.

Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.

CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.

Explore the crucial elements for digital selling success. With these components, your sellers can hit their digital budget goals.