Digital Creative Best Practices: New Messaging, Visuals and More to Improve Ad Performance
Explore digital creative best practices. Use the tips in this infographic to improve creative and ad performance for your advertisers.
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Tag: call to action
Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each
Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.
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Banner Ad Best Practices for 2022
Banner ads are the most common display advertising technique. Explore banner ad best practices to share with your advertisers.
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What Imagery Is Best for Display Ads?
What imagery is best for display ads? We offer ideas that your advertisers will appreciate when developing creative.
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Display Ad Design: Beyond the “Slap a Logo on a Banner” Mentality
A unique display ad design can impact conversions. Get tips on how to improve your client’s ads to be more than just a logo on a banner.
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Mobile Messaging Case Study: KSL News Radio Alerts
This mobile messaging case study demonstrates how a news radio station increased downloads of its mobile app by running an SMS campaign.
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Mobile Messaging Case Studies
Read these mobile messaging case studies to see how advertisers in various verticals drove sales and grew customer databases and text clubs.
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Mobile Messaging Case Study: Saga Communications
This mobile messaging case study shows how one of the U.S.’s leading broadcasters saw significant mobile listener database growth from a text-to-win contest.
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Top 100 Call-to-Action (CTA) Phrases
Every ad should prompt a response from its audience, which is where call-to-action (CTA) phrases come in. Check out the top 100 CTAs to inspire your next ad.
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Mobile Messaging Case Study: K98.3’s Grab Your Bag
This mobile messaging case study shows how a radio station grew its mobile club with a contest where listeners could text code words to win designer handbags.
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Mobile Messaging Case Study: Eagles Text Club
In this mobile messaging case study, find out how a dealership saw increased revenue from a campaign where they were teamed up with the Philadelphia Eagles.
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Mobile Messaging Case Study: Harley-Davidson Dealership
Check out this mobile messaging case study to find out how a motorcycle dealer’s holiday promotion significantly increased in-store visits and sales.
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