benchmarking Archives

The 11th Annual Benchmarking Report on Radio Digital Sales: Get Your Copy

Download your copy of the 11th annual benchmarking report on radio digital sales. Discover why digital ad revenue will break $2 billion this year.

The 10th Annual Benchmarking Report on Radio Digital Sales: Get Your Copy

Get your copy of the 10th annual benchmarking report on radio digital sales. Learn about trends impacting the state of radio digital sales.

Marketron 2020 Digital Benchmark Report E-Booklet

Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.

Marketron 2020 Digital Benchmark Report – Part 3: How Did the Pandemic Impact Orders and CPM?

Our 2020 Digital Benchmark Report series wraps up with an analysis of how orders and CPM were affected by the pandemic, revealing some surprising data points.

Marketron 2020 Digital Benchmark Report – Part 2: Analyzing Sales Rep Activity

In Part 2 of our 2020 Digital Benchmark Report series, we examine sales rep and proposal trends compared to 2019, discussing insights they provide for the future.

Marketron 2020 Digital Benchmark Report – Part 1: Comparing Industry Verticals by Digital Advertising Revenue

Our 2020 Digital Benchmark Report series kicks off with an analysis of how the top 10 industry verticals fared compared to 2019, with five key takeaways.