automotive Archives

Case Study: SEM Drives Leads for Connecticut Car Dealership

Explore how consistent and optimized SEM drove leads for a car dealership in Connecticut in this advertiser case study.

Creating Local Influencer Social Media Campaigns for Advertisers

Influencer marketing can work for local businesses. Learn how to pitch local influencer social media campaigns to advertisers.

How to Help Longtime TV Advertisers Shift Messaging to Be More Impactful and Relevant

Longtime TV advertisers need your advice to reach changing audiences. Learn how to help them shift messaging for better results.

Growth of CTV Offers Opportunities for Auto Dealers

With the continued growth of CTV, talk to your auto dealer advertisers about new advertising opportunities in this medium.

Marketron 2020 Digital Benchmark Report E-Booklet

Download Marketron’s 2020 Digital Benchmark Report E-Booklet, where we examine the pandemic’s impact on third-party digital advertising among broadcasters.

Business Briefing: Retail Industry

Use this business briefing to discuss the latest retail industry trends with your clients and help them choose ad strategies that will drive growth.

Marketron 2020 Digital Benchmark Report – Part 1: Comparing Industry Verticals by Digital Advertising Revenue

Our 2020 Digital Benchmark Report series kicks off with an analysis of how the top 10 industry verticals fared compared to 2019, with five key takeaways.

Email Marketing Case Study: Toyota Dealership

In this email marketing case study, find out how a Toyota dealership generated thousands in sales and service revenue thanks to an email marketing campaign.

Email Marketing Case Study: Honda Dealership

This email marketing case study shows a Honda dealership’s success in generating brand awareness to help drive vehicle sales and service appointments.