In the analysis, local TV media comes in No. 4 out of ﬁve channels, behind mobile, direct mail and desktop.
For broadcast TV sales professionals, this increase in ad spending is a golden opportunity to engage new local advertisers and retain more share of wallet from current customers.
Since the legality is at the state level, advertisers look to local markets versus national advertising options. Nielsen described the opportunity as a “golden goose,” as it’s rare for TV to usher in a new ad category. They go on to report, based on data from BIA, that online gambling advertising skyrocketed from only $19.7 million in 2019 to an estimate of $587 million by 2024. TV accounts for 80% of this category of advertising.