Sales Ideas: Search Engine Marketing (SEM)

Auto Advertising Expected to Pick Up Soon: Be Ready with Clever Ideas for Traditional and Digital Campaigns

Auto advertising spending is rebounding. Be ready with these clever ideas for linear and digital advertising campaigns.

Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.

Learn how to explain the performance of ad campaigns to customers. With transparent reporting, you can tell a better story.

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.

Pitch these summer holiday ad campaigns to your advertisers to warm up their leads and take advantage of these fun concepts.

As travel season heats up, you’ll want to know all about these hospitality advertising trends. Use them to pitch ideas to advertisers.

Refresh your sales pitch for 2023 with these tips. Uncertainty in the economy and other factors should impact how you approach advertisers.

These April national day campaign ideas are perfect for your local advertisers. Share them today to get ready for these celebrations.

Your radio advertisers already trust you. Upselling them with digital advertising is a natural progression. Get strategies on how to do it.

Find out the digital advertising trends that will most impact local spending. Local media sellers can find opportunities in 2023.

Advertisers often have objections about SEM. With conversion-based optimization features, the value and return are much clearer.

Get ready for holiday advertising campaigns with this post on how to pitch solutions to retail, hospitality, restaurants and more.