Sales Ideas: Drive Sales

7 Stages of the Sales Cycle: Stage 2: Making Contact

The second stage in the sales cycle is making contact with the prospect. Get tips on how to make that memorable and engage the buyer.

The first stage of the sales cycle is prospecting. Get tips and ideas on how to strengthen your prospecting processes to drive more opportunities.

Get ready for the new year by learning about 2022 digital advertising trends. Understanding these helps you better position pitches to advertisers.

Verticals that use direct mail make excellent prospecting targets for digital advertising. Here’s how to win their business.

Learn how broadcast and media sales pros can win new clients with these tips to target new local advertisers.

Broadcast and media salespeople should consider new approaches in selling. Find out what social selling is and how to use it in this post.

Stalled accounts can still produce wins, but you’ll need to handle them in a strategic way. We’ve got tips for you in this post.

Local news advertisers can drive significant revenue for your station. Get tips on how prospect for them in this post.

Geofencing offers a unique advertising tactic that targets by location. Find out how it can deliver a competitive advantage for your advertisers.

Find out how to build a multimedia campaign with an advertiser. These steps can help you plan out a winning campaign for your clients.

Learn about the digital advertising metrics to present when selling to advertisers. When you use data, you can prove the value of ad spending.

Learn some best practices for social media live streaming and the many ways this tactic can benefit stations and advertisers.