Sales Ideas: Brand Awareness

Explained: Reach and Frequency for Radio vs. Digital

Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.

Explore July national day campaign ideas for your advertisers. There’s a lot to celebrate in July, so use these to your advantage.

What is retargeting? Learn how it works and why it’s an effective part of digital advertising. Get the details to explain to advertisers.

Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.

Local news advertisers can drive significant revenue for your station. Get tips on how prospect for them in this post.

Find out how to build a multimedia campaign with an advertiser. These steps can help you plan out a winning campaign for your clients.

Video consumption by consumers continues to rise. Digital marketing sales professionals should recommend OTT ads to advertisers.

Businesses are reopening or expanding their capabilities. Take a look at some advertising re-entry plan ideas to pitch to advertisers.

We’ve put together a COVID-19 FAQ guide for broadcast sales professionals. Dive in to find the answers you need right now.

Check out these important recommendations for broadcasters and advertisers during times of uncertainty. Learn how to pivot for your clients.

Pairing location-based advertising with brand messaging can be a win for advertisers during the pandemic. Get tips and ideas in this post.

Get a sneak peak of Marketron’s engaging webinar featuring 13 strategy recommendations for broadcasters to present to advertisers during a crisis.