On this episode of Beyond Impressions, Tim Hyde of the Minnesota Broadcasters Association shares thoughts on trends in technology.
On this episode of Beyond Impressions, Tim Hyde of the Minnesota Broadcasters Association shares thoughts on trends in technology.
Find out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.
Talk of inflation may be creating apprehension for your sales team. Let’s look at if inflation is impacting advertising spending.
In this social media advertising 101 resource, learn which platforms to recommend to advertisers for the best results.
Watch Win the Ad Race: Insights from Political Advertising Experts. This political advertising webinar is a must-see for local broadcast sellers.
Explore best practices for radio ad content. When you use these guidelines, radio ads can improve recall and drive action, delighting your advertisers.
Get the facts and numbers to respond to objections from advertisers that think no one listens to radio anymore. In fact, they very much do.
On this episode of Beyond Impressions, Taja Graham from Emmis Communications shares her insights on growing revenue and engagement with digital.
Check out these creative ideas to generate promotions revenue with O&O content. You’ll want to pitch these to advertisers to raise their visibility.
Check out these fun August national day campaign ideas that your advertisers can leverage for promotions, branding, celebrations and more.
Hadassa Gerber joined Beyond Impressions to talk about sports betting advertising and reaching ad-free streamers. Watch the episode.
New data shows that home improvement radio ads boost sales. Get the facts and stats to share with advertisers in this category.
In this Beyond Impressions episode, Lotus Broadcasting general sales manager Natalie Marsh discussed pivoting sales operations during complex times.
Find out about native advertising ROI and if it’s a good fit for your advertisers over display ads. Learn when to recommend it to customers.
Local businesses need a trusted advertising partner who delivers value. Find out how to fill that role with these tips.
Political advertising revenue will give broadcast mediums a huge boost in 2022. Get the facts and tips in this infographic.
Making a cold visit to a local advertiser can be a great way to create a connection. Check out these tips on how to plan one.
Senior living is a growing industry. Check out these strategies for targeting senior living advertising to boost your pitching.
Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.
Explore July national day campaign ideas for your advertisers. There’s a lot to celebrate in July, so use these to your advantage.