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Latest Posts
Dissecting Campaign Performance: What to Do When CTR Is High but Conversions Are Low
Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.
July “National Day” Campaign Ideas for Local Advertisers
Explore July national day campaign ideas for your advertisers. There’s a lot to celebrate in July, so use these to your advantage.
CTRs Not Meeting Advertiser Expectations? 5 Things to Do to Improve Performance
CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.
How to Capture Co-Op Ad Dollars from Local Businesses
Local businesses receive co-op ad dollars for advertising. Learn how to capture this spending for digital and linear campaigns.
Social Display Ads: Pros and Cons
Social-first is the way to go. Get your advertisers inspired with social display campaign ideas. Explore the pros and cons of this ad type.
What Is Polygon Targeting?
Learn what polygon targeting is and how it works for geofencing campaigns. It helps get the right ad to the right audience.
Beyond Impressions: What Local Media Sellers Need to Know About the End of Third-Party Cookies
Watch the latest Beyond Impressions podcast regarding the end of third-party cookies and what it means for local media sellers.
How to Explain the Performance of Ad Campaigns to Customers
Learn how to explain the performance of ad campaigns to customers. With transparent reporting, you can tell a better story.
Grocery Store OTT Ad Ideas: These Retailers Are Stocking Up on Streaming Ad Buys
Grocery stores are expected to spend more on OTT. Check out these grocery store OTT ad ideas to share with advertisers.
June “National Day” Campaign Ideas for Local Advertisers
June national day campaign ideas can spur advertisers to spend. Check out these creative and fun inspirations your clients will love.
Selling Against Out-of-Home Advertising: Strategies to Get a Bigger Slice of the Ad Pie
Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.
Say YES to Restricted Categories with Expanded Digital Ad Capabilities
Watch Say YES to Restricted Categories with Expanded Digital Ad Capabilities. Learn about restricted category digital advertising now.
What Is a Local Digital Strategy, and How Can Broadcasters Win the Market?
Find out how broadcasters can build a local digital strategy to win the market and compete confidently with agencies.
Shoppers Return to In-Store but Aren’t Happy with the Experience: How to Turn This into a Differentiator for Retail Advertisers
Consumers are back in stores but unhappy with experiences. Learn how to turn this into a differentiator for retail advertisers.
New White Paper | Learn How to Modernize Your Payment Ecosystem
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Online Education Demand Soars: Radio and Digital Ads Enable Advertisers to Reach Students
The demand for online education is growing. Find out how to support advertisers in reaching students with radio and digital ads.
What to Do When Third-Party Digital Revenue Is Lackluster
Third-party digital revenue can fuel your organization’s future. However, results may be lackluster. Get tips on what to do next.
Do GIF Banner Ads Garner More Attention? 5 Reasons You Should Recommend Them to Advertisers
Find out how GIF banner ads can be engaging and what industries you should pitch the idea to in this post. Explore best practices.
How to Become an SME on Selling Local SEM Webinar
Watch How to Become an SME on Selling Local SEM on demand. Get tips, insights and more on growing your SEM sales in 2023.