Create the ideal digital ad mix for your advertisers with this handy tool that aligns customer goals and scenarios with ad tactics.
Create the Ideal Digital Ad Mix for Your Advertisers
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Latest Posts
The Advertiser Checklist for Media Sellers
Download an advertiser checklist created for media sellers. Use this as a guide for developing advertising campaigns for clients.
How to Serve Up Creative Ideas for Restaurant Advertising
Explore these creative ideas for restaurant advertising. Help advertisers in this category connect with diners to increase revenue.
Get Festive! Winter Holiday Ad Campaign Ideas for Local Advertisers
Check out these winter holiday ad campaign ideas to pitch to your local advertisers. Think outside the norm with inspiration from this post.
November “National Day” Campaign Ideas for Local Advertisers
November includes many days to celebrate. Recommend these November national day campaign ideas to your local advertisers.
How to Work with Advertisers with Small Budgets
Not every advertiser will have a robust budget. Learn how to work with advertisers with small budgets in this post.
How to Leverage Mobile Messaging for Your Station and Advertisers
Find inspiring ideas on how to leverage mobile messaging for your stations and advertisers in this new infographic.
Digital Advertising Training for Media Sellers: 5 Components Your Program Should Include
Digital advertising training is critical for successful media sales. Explore the components your program should include.
Google Analytics 4 Update: What Media Sellers Should Know
Google Analytics 4 brings new changes. Find out everything you as a media seller need to know to support advertisers.
Using Memes in Ad Campaigns: How to Do It Right
Using memes in ad campaigns can produce significant engagement when you do it well. Get tips on recommending this creative to advertisers.
4 Insurance Advertising Ideas to Ensure Success for Your Clients
Check out these insurance advertising tips that your advertisers will appreciate. Pitching ad concepts earns trust and respect.
Think You Don’t Need to Sell SEM? Find Out Why You Do and Its Importance for Local Advertisers
Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.
Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams
Download Building a High-Success Sales Culture: What Media Sales Leaders Need to Empower and Support Teams, a great resource for sales managers.
October “National Day” Campaign Ideas for Local Advertisers
Inspire your local advertisers with these October national day campaign ideas. Use these celebrations for promotions and brand awareness.
Integrated Ad Campaigns: Ingredients for a Winning Recipe
Find out what ingredients you should recommend for high-performing integrated ad campaigns for your advertisers in this infographic.
SEO vs. SEM: Educating Your Advertisers on the Differences and Why Both Matter
Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.
Pharmaceutical Is a Fast-Growing Radio Ad Category: Find Out Why
Find out why pharmaceutical is a fast-growing radio ad category. Browse the data and find tips to gain more revenue from the industry.
Your Local Advertisers Will “Fall” in Love with These Fall Holiday Ad Campaigns
Pitch these fall holiday ad campaigns to your local advertisers to drive brand awareness, traffic and revenue.
September “National Day” Campaign Ideas for Local Advertisers
Inspire your advertisers with these September national day campaign ideas. Use these celebrations for promotions and brand awareness.
What Does Your Traffic Department Actually Do?
Understanding what your traffic department does can be useful for broadcast media sellers. Find out the key activities traffic departments manage.