Download the Broadcast Marketing Playbook for tips and strategies on attracting new advertisers to ensure you meet budget.
The Broadcast Marketing Playbook: Helpful Tips and Strategies to Attract New Advertisers
read more
Latest Posts
Digital Creative Best Practices: New Messaging, Visuals and More to Improve Ad Performance
Explore digital creative best practices. Use the tips in this infographic to improve creative and ad performance for your advertisers.
Case Study: Digital Tactics Expand Reach to Acquire and Reengage Subscribers
See how digital tactics expanded reach and drove more subscribers in this digital display and OTT campaign for UIS PAC.
Local Entertainment Venue Advertising for 2023
Local entertainment venue advertising could be a lucrative revenue stream in 2023. Explore trends and what to pitch advertisers.
What Is Radio Geotargeting?
Find out what radio geotargeting is along with its pros and cons. Industry experts remain divided on the tactic.
Creating Local Influencer Social Media Campaigns for Advertisers
Influencer marketing can work for local businesses. Learn how to pitch local influencer social media campaigns to advertisers.
How to Help Longtime TV Advertisers Shift Messaging to Be More Impactful and Relevant
Longtime TV advertisers need your advice to reach changing audiences. Learn how to help them shift messaging for better results.
January “National Day” Campaign Ideas for Local Advertisers
January ushers in a new year. Explore January national day campaign ideas to kick off the year for your local advertisers.
Beyond Impressions: How Yield Management Can Help Broadcasters Find a Revenue Bump in a Flat Year
Listen to the latest Beyond Impressions podcast, where experts discuss yield management and its value in optimizing spots in a flat year.
6 Crucial Elements for Digital Selling Success
Explore the crucial elements for digital selling success. With these components, your sellers can hit their digital budget goals.
Hiring Minds Want to Know: How to Create the Ad Mix for Recruitment Success
Watch the Hiring Minds Want to Know webinar. Learn about trends impacting recruitment and how to create the right recruitment advertising mix.
Get Them Laughing: Funny Ad Ideas for Your Advertisers
A little levity is always a good thing. Explore fun ad ideas to present to your advertisers for laughs and attention.
Furniture Store Advertising Ideas That Are No Couch Potatoes
Furniture stores have increased ad spending in 2022. With new furniture store advertising ideas, you can capture these dollars.
Recruitment Advertising: How to Get Businesses to Hire You to Fill Their Employment Needs
Download our recruitment advertising e-book for media sellers. Get tips and strategies to gain more recruitment ad dollars.
Holiday Advertising: Get Your Pitch Ready for Retail, Hospitality, Restaurants and More
Get ready for holiday advertising campaigns with this post on how to pitch solutions to retail, hospitality, restaurants and more.
December “National Day” Campaign Ideas for Local Advertisers
December includes many unique days to celebrate. Suggest these December national day campaign ideas to your local advertisers.
Connecting Advertising to In-Store Conversions: How to Help Advertisers Find the Magic Mix
Learn which tactics drive foot traffic and how to attribute them accurately in this new e-book: Connecting Advertising to In-Store Conversions.
Key Insights to Share with Advertisers Eager to Target Gen Z
If your advertisers are eager to attract Gen Z customers, these insights can help them build higher-performing campaigns.
What Is the Customer Journey?
The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.
Do Digital Smarter: Full-Funnel Digital Advertising
Watch the on-demand webinar, Do Digital Smarter: Full-Funnel Digital Advertising. Learn about full-funnel digital advertising tactics.