Refresh your sales pitch for 2023 with these tips. Uncertainty in the economy and other factors should impact how you approach advertisers.
5 Ways to Refresh Your Sales Pitch to Account for 2023 Uncertainty
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Latest Posts
April “National Day” Campaign Ideas for Local Advertisers
These April national day campaign ideas are perfect for your local advertisers. Share them today to get ready for these celebrations.
In Bloom! Top Spring Holiday Ad Campaign Concepts
Need fresh ideas for spring holiday ad campaigns? Check out these ideas for Easter, Cinco de Mayo, Memorial Day and more, plus which ad types to recommend.
If Advertisers Want to Reach 55+, Combine Facebook Ads and Radio
If your advertisers are targeting those 55 and older, propose Facebook ads and radio spots to reach them. Get ideas in this post.
2023 Local TV Advertising Trends Webinar
Watch the on-demand 2023 Local TV Advertising Trends webinar. Learn what factors will impact ad spending and how to leverage them.
2023 Audio Listening Trends
Explore 2023 audio listening trends and how they can support radio spot sales. The data reveals that radio remains a great channel for advertisers.
Third-Party Digital Analytics: Why Detailed Reporting Is a Competitive Advantage for Local Media Sellers
Looking for a competitive advantage in selling digital advertising? Third-party digital analytics are an excellent way to stand out.
Why Your Restaurant Advertisers Should Emphasize Loyalty Programs
Support local restaurant advertisers with campaigns that highlight their loyalty programs. It’s a good hook for consumer attention.
2023 Local TV Advertising Trends
Check out the 2023 local TV advertising trends. Explore what will impact advertising in the year ahead in this infographic.
Upsell Radio Advertisers with These Strategies
Your radio advertisers already trust you. Upselling them with digital advertising is a natural progression. Get strategies on how to do it.
March “National Day” Campaign Ideas for Local Advertisers
These March national day campaign ideas are perfect for your local advertisers. Share them today to get ready for these celebrations.
Q1 Seasonal Packages for Digital Advertising Campaigns
Explore premade digital advertising packages for customers featuring Q1 seasonal events. Get templates and more!
Effective Ad Frequency Explained
Learn about effective ad frequency in this post. Use this content to explain it to your advertisers when proposing campaigns.
OTT/CTV Local Advertising to Increase in 2023: How to Get Advertisers in Love with Video
OTT/CTV local advertising will grow in 2023. Explore how to capture more revenue and get advertisers in love with video.
2023 Digital Advertising Trends Local Media Sellers Need to Know
Find out the digital advertising trends that will most impact local spending. Local media sellers can find opportunities in 2023.
5 Social Media Advertising Trends for 2023
Explore the social media advertising trends ahead for 2023 to share with local advertisers as they plan campaigns in the year ahead.
Case Study: Email Marketing Boosts Preregistration and Awareness of Annual Event
Read this email marketing case study featuring Fall Round Up Horse Sale. The campaign created registrations and awareness for the event.
What Your Advertisers Need to Know About Gen Z Buyers
Learn all about Gen Z buyers and how they make purchases. Inform your customers with insights to attract these consumers.
Conversion-Based Optimization in SEM
Advertisers often have objections about SEM. With conversion-based optimization features, the value and return are much clearer.
Case Study: Specialty Retailer Sees In-Store Sales Grow with Targeted Digital Tactics
Learn how a specialty retailer achieved in-store sales growth with the support of its third-party digital partner, Cumulus Radio Station Group, Minneapolis.