Political advertising revenue will give broadcast mediums a huge boost in 2022. Get the facts and tips in this infographic.
Political advertising revenue will give broadcast mediums a huge boost in 2022. Get the facts and tips in this infographic.
Making a cold visit to a local advertiser can be a great way to create a connection. Check out these tips on how to plan one.
Senior living is a growing industry. Check out these strategies for targeting senior living advertising to boost your pitching.
Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.
Explore July national day campaign ideas for your advertisers. There’s a lot to celebrate in July, so use these to your advantage.
Southern Stone Communications SVP Greg Pretko shares insights on selling digital and linear on this episode of Beyond Impressions.
Rick Ducey of BIA Advisory Services shares insights on the broadcast trends impacting the industry in 2022. Watch the Beyond Impressions episode now!
An educational series for broadcast sales leaders
New data shows that consumers prefer ad-supported streaming. This shift means more opportunities for OTT/CTV advertising.
There are many types of video ads that your customers can leverage to drive promotions and brand awareness. Check out this list.
Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.
Higher ed advertising is changing due to new trends in student demographics and more. Find out how to pitch to these advertisers in new ways.
The seventh and final stage of the sales cycle is closing the sale. Explore effective tips for closing more sales with advertisers.
Learn how to position local SEM for your advertisers. Get tips and strategies on how to pitch this digital advertising tactic to customers.
June national day campaign ideas can spur advertisers to spend. Check out these creative and fun inspirations that your clients will love.
Do your advertisers ask what email marketing is? If so, this post will provide you with the best answer to ensure clarity and why they should use it.
Learn about local health care advertising trends like the patient consumer and how to use them when talking to advertisers about campaigns.
Advertisers may be shifting ad dollars to recruitment. Helping advertisers with recruitment is another way you can support them.
The sixth stage of the sales cycle is overcoming objections. Learn about specific ways to counter a prospect’s hesitation.