Expand Brand Awareness
In this situation, businesses want to boost their visibility. That could mean in general or to new demographics or locations with little brand familiarity.
Sales Funnel Stage: Awareness 
Social Media: Snapchat, TikTok and Instagram
Why it works:
- More established companies may not be resonating with younger generations. By buying ads on these platforms, they will meet new faces.
- These ad types are often videos, so there’s a storytelling element and an opportunity to make an emotional connection.
Example: Long-standing deli welcomes new guests with Snapchat
OTT/CTV
Why it works:
- Making a connection with a new customer works best with a visual medium, and these ad types do this perfectly.
- Advertisers can reach new audiences they’ve been missing in traditional media.
- These short videos showcase what the local business does and can pack in credibility with customer or employee testimonials.
