Marketron
brand

Expand Brand Awareness

In this situation, businesses want to boost their visibility. That could mean in general or to new demographics or locations with little brand familiarity.

Sales Funnel Stage: Awareness icon

social

Social Media: Snapchat, TikTok and Instagram

Why it works:

  • More established companies may not be resonating with younger generations. By buying ads on these platforms, they will meet new faces.
  • These ad types are often videos, so there’s a storytelling element and an opportunity to make an emotional connection.

Example: Long-standing deli welcomes new guests with Snapchat

ad sample
ctv

OTT/CTV

Why it works:

  • Making a connection with a new customer works best with a visual medium, and these ad types do this perfectly.
  • Advertisers can reach new audiences they’ve been missing in traditional media.
  • These short videos showcase what the local business does and can pack in credibility with customer or employee testimonials.
proposal

Complete the Form to Receive a Customized Proposal