Ad Categories: Search Engine Marketing (SEM)

What Is the Customer Journey?

The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.

Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.

Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.

Find out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.

Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.

Learn how to position local SEM for your advertisers. Get tips and strategies on how to pitch this digital advertising tactic to customers.

Become a savvy digital seller with this SEM checklist. Follow these best practices to propose strategic SEM campaigns to local advertisers.

Learn how to perfect your digital advertising pitch to field service companies. With these tips, you can win more business.

Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.

When approaching firms and attorneys for advertising opportunities, share these ideas for legal services ads to win their business.

We’re answering “What is SEM?” in this post. Get all the basics on paid search to share with your advertisers.