Ad Categories: Search Engine Marketing (SEM)

Targeting Hispanic Audiences in Digital Advertising: Explore Options and Opportunities

Get insights and best practices for targeting Hispanic audiences with digital advertising. It’s a growing demographic your customers want to reach.

Get insights on how to help local businesses win the local SEO landscape with various tactics to attract and convert new customers.

Check out the Q4 seasonal packages for digital advertising campaigns. Use these to share ideas with your local advertisers.

Learn about the best practices for presenting local SEM advertising in proposals for your advertisers in this article.

Learn how to interpret campaign performance when click-through rate (CTR) is high but conversions are low. Get insights to share with advertisers.

CTRs (click-through rates) are a key performance metric for digital ads. If they are underperforming, here are some strategies to improve them.

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.

Watch How to Become an SME on Selling Local SEM on demand. Get tips, insights and more on growing your SEM sales in 2023.

Advertisers often have objections about SEM. With conversion-based optimization features, the value and return are much clearer.

The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.

Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.

Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.