Ad Categories: Search Engine Marketing (SEM)

Selling Against Out-of-Home Advertising: Strategies to Get a Bigger Slice of the Ad Pie

Explore strategies for selling against out-of-home advertising. Find out how to position digital as a complement or replacement.

Watch How to Become an SME on Selling Local SEM on demand. Get tips, insights and more on growing your SEM sales in 2023.

Advertisers often have objections about SEM. With conversion-based optimization features, the value and return are much clearer.

The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.

Some media sellers avoid selling SEM to advertisers. Find out why you need to sell SEM to local businesses and how to do it well.

Learn about SEO vs. SEM in this infographic. Use this information to talk to your advertisers about search engines.

Find out what SEM metrics matter to local advertisers. By presenting these metrics, your clients will understand how SEM can support their business.

Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.

Learn how to position local SEM for your advertisers. Get tips and strategies on how to pitch this digital advertising tactic to customers.

Become a savvy digital seller with this SEM checklist. Follow these best practices to propose strategic SEM campaigns to local advertisers.

Learn how to perfect your digital advertising pitch to field service companies. With these tips, you can win more business.

Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.