Find out the digital advertising trends that will most impact local spending. Local media sellers can find opportunities in 2023.
2023 Digital Advertising Trends Local Media Sellers Need to Know
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Geofencing
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Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each
Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.
These Industries Are On Track to Bounce Back in Digital Ad Spend for 2022
Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.
How Video Content Boosts Click-Throughs
Learn how video content can increase click-throughs and drive positive returns for your advertisers. You’ll find stats, tips and more in this post.
How to Use Geofencing to Create Competitive Advantages
Geofencing offers a unique advertising tactic that targets by location. Find out how it can deliver a competitive advantage for your advertisers.
What Is Geofencing?
Learn what geofencing is and how to pitch it to your advertisers with statistics, best practices and more in this post.
Digital Creative Tactics to Attract Target Markets
Need fresh creative ideas for your advertisers? Check out these digital creative tactics that help target specific markets.
Pair Location-Based Advertising with Updated Brand Messaging to Connect with Audiences
Pairing location-based advertising with brand messaging can be a win for advertisers during the pandemic. Get tips and ideas in this post.
How to Select a Third-Party Digital Partner
See how to focus your research to select the best third-party digital partner for your business, which is a key step in the digital transformation journey.
