Ad Categories: Display

What Is the Customer Journey?

The customer journey helps advertisers understand how consumers make buying decisions. Learn how to explain it to them.

Explained: Reach and Frequency for Radio vs. Digital

Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.

Analyzing Digital Campaign KPIs

Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.

What Is Retargeting?

What is retargeting? Learn how it works and why it’s an effective part of digital advertising. Get the details to explain to advertisers.

Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each

Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.

Targeting Field Service Companies: Learn How to Pitch Digital Advertising to Them

Learn how to perfect your digital advertising pitch to field service companies. With these tips, you can win more business.

These Industries Are On Track to Bounce Back in Digital Ad Spend for 2022

Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.

No Objections Here! Legal Services Ad Ideas for Local Advertisers

When approaching firms and attorneys for advertising opportunities, share these ideas for legal services ads to win their business.

Audience Targeting vs. Site Targeting: How to Educate Advertisers

Audience targeting vs. site targeting is a fundamental digital advertising strategy that you should be educating your advertisers about.

First-Party vs. Third-Party Cookies: What’s the Difference?

Find out the differences between first-party vs. third-party cookies. Learn why they are important in digital advertising.

Digital Marketing Banner Ideas Your Clients Will Love

Check out these digital marketing banner creative ideas that your advertisers will love. Fresh inspiration for banner ads awaits.

How to Explain Digital Advertising Tactics to Your Advertisers

Download How to Explain Digital Advertising Tactics to Your Advertisers. This guide offers tips and strategies for impactful advertiser conversations.