Learn how to explain reach and frequency to advertisers for radio ad spots and digital tactics. Find out when to focus on reach versus frequency.
Explained: Reach and Frequency for Radio vs. Digital
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Analyzing Digital Campaign KPIs
Explore strategies for analyzing digital campaign KPIs. By doing so, you’ll be able to explain results better to customers and build trust.
What Is Retargeting?
What is retargeting? Learn how it works and why it’s an effective part of digital advertising. Get the details to explain to advertisers.
Brand Awareness Display Ads vs. Promotional Display Ads: When to Use Each
Learn about brand awareness display vs. promotional display ads, and find out when to recommend each to advertisers depending on their goals.
Targeting Field Service Companies: Learn How to Pitch Digital Advertising to Them
Learn how to perfect your digital advertising pitch to field service companies. With these tips, you can win more business.
These Industries Are On Track to Bounce Back in Digital Ad Spend for 2022
Many industries will increase their digital ad spend in 2022. Check out this analysis of data to find opportunities to generate new revenue.
No Objections Here! Legal Services Ad Ideas for Local Advertisers
When approaching firms and attorneys for advertising opportunities, share these ideas for legal services ads to win their business.
Audience Targeting vs. Site Targeting: How to Educate Advertisers
Audience targeting vs. site targeting is a fundamental digital advertising strategy that you should be educating your advertisers about.
First-Party vs. Third-Party Cookies: What’s the Difference?
Find out the differences between first-party vs. third-party cookies. Learn why they are important in digital advertising.
Digital Marketing Banner Ideas Your Clients Will Love
Check out these digital marketing banner creative ideas that your advertisers will love. Fresh inspiration for banner ads awaits.
How to Explain Digital Advertising Tactics to Your Advertisers
Download How to Explain Digital Advertising Tactics to Your Advertisers. This guide offers tips and strategies for impactful advertiser conversations.
Display Ad Design: Beyond the “Slap a Logo on a Banner” Mentality
A unique display ad design can impact conversions. Get tips on how to improve your client’s ads to be more than just a logo on a banner.
